Innovation

Innovative products are discovered

Dr. Land said: “I could see what the Polaroid camera should be. It was just as real to me as if it was sitting in front of me before I had ever built one.”

Both of them (the second Being Steve Job’s about the Macintosh computer), had this ability not to invent products but to discover products. Both of them said these products have always existed—it’s just that no one has ever seen them before. We were the ones who discovered them. The Polaroid camera always existed, and the Macintosh always existed—it’s a matter of discovery.

From ‘Being Steve Job’s boss’ on Blomberg website.

The universe is what the universe is, this is just discovering what can be done in it and what the universe is. They have not created it, it was already there. An idea is a pure thing and then a person runs with it.