People are persuaded by emotion, not by logic.  A person needs to put emotion and feeling into a speech for it to work.

A person also need to speak slowly so the emotion can come out. It is like playing a song, which of course will not work if play too quickly. The emotion and feelings are what matters and if a person rushes when they speak, the emotion in it will not happen. Then the beauty, power and interest will be lost.

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