Creativity needs a person to have break the rules for how people think things should be done.
Most people do not think, or look deeply and things. They just do things the way they have always been done. First need to find out real reason why thing is done that way, once found out why, then can normally find way to do it better.
Never just assume things.
Curiosity, wanting to make things better and solve problems in life and questioning everything are important.
Spiritually
Creativity is a high up spiritual thing, not just getting earthly commonly done stuff. Creating is actually creating something new that was not there or done before. To do this need to care about others, God and focus on creativity and creating.
Most people are not creative as just want things for themselves. So they end up just copying and follow others. This selfishness just ends up in a person taking and just thinking what can get for themselves.